Hudson Rouge Wins Global Mandate, Crafting a Campaign About Family, Legacy, and the Art of Rum.

Hudson Rouge has been appointed global creative partner for Brugal, the iconic Dominican rum from the Edrington portfolio. Recent press coverage has underscored the brand’s impressive evolution—from a beloved Dominican family heritage rum into a modern luxury spirits brand with global appeal. This transformation has been highlighted in MediaPost’s feature on Brugal’s elevated craftsmanship (MediaPost), Ad Age’s recognition of the campaign among standout global work (Ad Age), and Shots’ exclusive look at its richly textured yet authentic style and art direction (Shots).

Originally engaged for a U.S. reintroduction, Hudson Rouge’s strategy and craft-led storytelling quickly led to a global mandate. Centered on the idea “Passion is what sets us apart, and passion is what brings us together,” the campaign celebrates five generations of Brugal mastery—brought to life through the people and warmth of the Dominican Republic and anchored by Fifth-Generation Rum Master Jassil Villanueva.