Lincoln was sputtering toward a low point in mid-2011 when General Motors CEO Dan Akerson snidely suggested someone should "sprinkle holy water" on the moribund brand…Along the way, it struck gold with a quirky ad campaign starring Matthew McConaughey, and launched a better-late-than-never business in China that officials expect will eventually overtake its U.S. operations in volume.
He's hung out with a bull named Cyrus, talked to himself through winding streets, and explained his affection for the automobile manufacturer in ways that keep that McConaughey image fully intact—something that's clear when you look at how other star/brand combos have attempted to mimic the tone of the campaign for themselves.
Detroit. I’ve been writing about the looming marketing battle between Cadillac, with its new CT6, and Lincoln, with its new Continental, for the better part of a year now. The two domestic luxury competitors with a long history of jousting with each other are back at it again in the U.S. market, and the early retail returns are starting to trickle in.
The Lincoln Motor Company is out with a new print campaign shot by Annie Leibovitz, the iconic portrait photographer's first ads for a car.
With each product launch over the past few years, Lincoln has taken one more step in its brand transformation from stodgy to sophisticated. With the 2017 Continental slated to launch this fall, there's an opportunity for its ad agency, Hudson Rouge, to take a bigger leap.
For most of the last few decades, with its days as a leader in American luxury in the rear view, Lincoln was more recognizable as a ride to the airport than as a symbol of automotive aristocracy. Then last September, a pensive Matthew McConaughey, still basking in the Oscar-tinted golden glow of the McConaissance, appeared in an ad for the Lincoln MKC. The campaign thrust the carmaker into the white-hot social-media spotlight, and if it didn't completely reinvent the brand, it recast it.
Once a week Adobe presents The Cutting Edge award to the project that best highlights the newest capabilities of the modern web.
Hudson Rouge’s interactive site celebrates your individuality by turning your selfie into sound – as ‘personal and unique’ as your thumbprint.
All right, all right, all right. Ford Motor Co.'s Lincoln is laughing all the way to the bank as celebrities such as Jim Carrey, Conan O'Brien and Ellen DeGeneres...
Sales of Ford Motor Co.’s lagging luxury line soared 25 percent last month after comedian Carrey spoofed McConaughey’s moody commercials for the new Lincoln MKC sport-utility vehicle on NBC’s Saturday Night Live. The small SUV had its best sales month ever as Carrey imitated McConaughey’s sotto voce musings on life as he rolls down a dark city street. The original ads began airing the previous month.
Over the past few few months, two car-related advertising events have gone viral. And not just run-of-the-viral. More like 0-60-in-4-seconds viral.
The actor provides insight on his gig behind the wheel.
We turn to Matthew McConaughey, generating so much buzz right now, not for a role in a movie or TV show but for a series of cryptic commercials for Lincoln.
“This one breaks the seal,” says Doug Shabelman, president of Burns Entertainment, a company that plays matchmaker between brands and celebrities. “McConaughey is at the height of his popularity. He’s an Oscar winner, an international, big-name star. It’s a watershed moment.
Lincoln Motor Company is engaging social media followers through a new interactive video for the 2015 Lincoln MKC. The social video allows participants to gain control with a first-person perspective as a passenger, giving consumers a fun and interactive way to see the inside of the MKC. The video will have a social conversation surrounding it that will likely spur a social media following and potentially an increased interest in the vehicle.
Licensing popular songs for ads is so passe. Here are the advertisers who have a track record of going a step further with music -- and demonstrating for consumers that making tunes is a meaningful part of their marketing DNA