We've partnered with Vimeo two years in a row, in support of the Lincoln Motor Company campaigns. In 2013 we worked with Vimeo to create content that emphasized the symbolism behind the brand's relaunch campaign: Hello Again. We asked a shortlist of four filmmakers to reimagine something old and familiar in a new way, and each came back with a beautiful and unique concept that allowed us to convey the brand message in an authentic and compelling format across digital and social channels. In 2014 we went back to the Vimeo community to develop films in support of the Lincoln MKC launch campaign, Live In Your Moment, wherein we asked three filmmakers to work with us in building stories that illustrated a core benefit the MKC was crafted to provide: the power of being fully present "in the moment." Unlike the 2013 films, the 2014 films included product placement, and we worked with the filmmakers to make this as subtle and authentic as possible, to appeal to their audiences as much as the brand's.
In addition to the films themselves, we developed long-form content on the inspiration of each filmmaker, and assets to extend the stories across social channels, where we've experienced well above-benchmark engagement rates.