“Hello, Again” was an overarching campaign of content and experiences created for the re-launch of the Lincoln Motor Company. The content, ads, and real world experiences asked viewers to say “Hello, again” to classics in a fresh new way. This included a film that looked back at Lincoln’s past glory and introduced the new vision for the brand.
A country-wide tour was created allowing visitors to take test drives through each city, offering a new perspective of how the city had re-invented itself.
Additional content was created around the Hello, Again campaign, including the musician Beck, re-imagining David Bowie’s “Sound and Vision.”