The new Lincoln Nautilus features a suite of safety tech called “Co-Pilot 360”. The majority of these features only appear if you are in a hazardous driving situation, so we needed a luxury-appropriate way to showcase these impressive behaviors. Using the metaphor of billiards, we created a series of online demos that illustrate what your car would do in various situations. We enlisted pool expert Steve Markel, who had a series of impressive videos on YouTube, plus a dedicated following of his own.
For the broadcast content, we devised a narrative where Matthew McConaughey makes a trick shot at a social event, and is reminded of the time his Nautilus performed a similarly “evasive” move on the road.